Year of Growth Spurs Higher Prospects for 2008
The year 2007 will be etched in the history of DMCI Homes as a momentous period of growth, when, as a relatively young player in a highly-competitive industry, it furtively achieved its sales target for the year at P7.5 billion. The years before that already dictated an increase in actual sales performance, as the company embraced a new thrust and embarked on a more ambitious direction. It is now the company’s stance to keep this level us and even improve it for the coming years.
DMCI Homes is no longer just a fledgling player as initially foreseen by its competitors. It is a force to be reckoned within the industry, recognized for its inimitable vision of addressing the needs of the underserved and your middle-income market. In 2007 alone, 1,835 units were turned over by the company as ideal homes for growing households. They join 6,307 units which have been turned over by DMCI Homes since its inception in 1999. Today, more than 4,000 families have moved in to well-planned residential developments that adhere to contemporary living, world-class design and innovation.
The country’s first Triple A builder/developer is raring for bigger, brighter prospects. With a world-standard level of craftsmanship borne out of more than 50 years’ experience in the construction and development industry, the company is ready to claim its place in the industry as the best provider of exceptional residences for young families with modest income who deserve such a first rate property.
Five values of idyllic living found in every DMCI Homes development remain as the key propositions that attract would-be buyers: In-city modern living, Medium density projects, Resort living, Themed developments, and Worry-free living with property management.
Highlights for 2007
The company is pleased to achieve the sales target at P7.5 billion. It started five years ago when they almost doubled sales every year. It’s the result of hard work and the company becoming more mature, efficient, organized.
The figures recorded for 2007 alone proved to be very impressive for the company and the rest of the industry which started to take notice: 3,577 units sold; 289 units average per month; an estimated of only 14% back out rate. A total of 8,432 units sold from 1999 to 2007.
It’s a combination of the 50-year experience in the industry being put to good use and new projects which have upped the ante in residential developments. The strength of the company is in the products that it offers. The company is unbeatable when it comes to medium rise developments. Even for high rise projects, the strength is the aggressive pricing strategy which is unmatched. The company is the only one in the industry which allows a 20% down payment offer for move-in for a high-rise, although it’s not available to all projects.
The company likewise attributed their success to the fast turnover and move-in process, leading to more projects that meet the demand of the market. For mid-rise, nobody can beat the delivery of 10 months from groundbreaking. The company is even the fastest in high-rise; it’d less than three years while others take up to five years before they deliver the project.
Riding the momentum of the previous year, DMCI Homes is looking at 2008 as another opportunity to flex its muscles and beef up operations to achieve the sales target of P11 billion – a 47% increase from last year’s P7.5 billion.
Buoyed by its accomplishments, the company is now heading towards a future full of exciting prospects. In spite of all its successes however, DMCI Homes will always stay true to its vision of offering the best value for money products with the highest level of craftsmanship for more families in the country. The company will always deliver more than houses to its valued clients – it’s the promise of a beautiful life which starts at home.
Download Annual Report
Requires Adobe PDF Reader
