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DMCI Homes partners with Tuba farmers to boost agri-tourism

Moncello Crest | March 11, 2025

dmci-homes-partners-with-tuba-farmers-to-boost-agri-tourism-1741675979120 From left to right: Tuba Municipal Tourism Head Annabelle Degawan, Tuba Municipal Agriculturist Flordelizo Abance, TATC Vice Chairperson Jennilyn Saingan, TATC Chairperson Sharon Bitso, DMCI Homes VP for Hospitality and Leisure Florence Loreto, DMCI Homes VP for Project Development Dennis Yap, DMCI Homes Chief Finance Officer Evangeline Atchioco, and DMCI Homes VP for Marketing Jan Venturanza during the signing of the Memorandum of Understanding at the Cabin in the Sky, Bayacsan, Taloy Sur, in Tuba, Benguet last February 28, 2025 .

Quadruple A developer DMCI Homes has teamed up with the Tuba Agri Tourism Community (TATC) to support local farmers and promote sustainable tourism in Tuba, Benguet, the host community of its eco-agri condotel development, Moncello Crest. 

 

The partnership, made official through a Memorandum of Understanding (MOU) Signing Ceremony at Cabin in the Sky, Bayacsan, Taloy Sur, in Tuba, Benguet last February 28, 2025, aims to create opportunities for farmers while giving Moncello Crest’s future guests a taste of authentic farm life in the Cordillera region. 

 

Representing DMCI Homes at the signing were Florence Loreto, Vice President for Hospitality and Leisure; Dennis Yap, Vice President for Project Development; Evangeline Atchioco, Chief Finance Officer; and Jan Venturanza, Vice President for Marketing. 

 

TATC was represented by Chairperson Sharon Bitso and Vice Chairperson Jennelyn Saingan, with Tuba Municipal Agriculturist Flordelizo Abance and Tuba Municipal Tourism Head Annabelle Degawan also in attendance. 

 

A Win-Win for Farmers and Tourists 

 

Recognized as an eco-agri tourism hub, Benguet is home to thriving farm tourism destinations, including several in Tuba, where travelers can experience the region’s rich agricultural heritage. 

dmci-homes-partners-with-tuba-farmers-to-boost-agri-tourism-1741676142524 The town of Tuba, Benguet has seen several success stories of eco-agri tourism sites that give a chance for travelers to immerse themselves with fresh produce grown in the mountains.

Tuba has become a sought-after alternative for visitors exploring Baguio City, with eco-agricultural farms offering farm-to-table dining, fruit picking, and farm tours—activities that give tourists a deeper appreciation of Cordillera’s farming traditions. 

 

Through this partnership, Moncello Crest guests will have the opportunity to visit local farms, buy fresh produce directly from farmers, and engage in hands-on agricultural experiences. 

 

To further uplift Tuba’s farming community, DMCI Homes is also also exploring designating spaces for local farmers to sell their products within Moncello Crest and other properties. 

 

Beyond farm tours and market access, DMCI Homes has pledged additional support through skills training, financial assistance, and potential infrastructure improvements. 

 

"We want Moncello Crest guests to truly experience the beauty of Tuba by connecting with the hardworking farmers who make this region special," said Loreto. 

 

Yap highlighted the initiative’s broader impact, stating, "This partnership with TATC will not only create a meaningful experience for our guests but also help the local community especially the local farmers thrive." 

dmci-homes-partners-with-tuba-farmers-to-boost-agri-tourism-1741676228292 Moncello Crest has been carefully designed with sustainability at its core. Seventy-five percent of the entire property will remain untouched, meaning only a small portion of the project will have structures. The property integrates lush greenery and stunning florals to complement Benguet’s vegetation. These plants will surround the many facilities within Moncello Crest, which include a restaurant, café, parks, spa, gym, multi-purpose play area, lounge areas, and even outdoor fire pits and a warm jacuzzi. (Artist’s illustration)

TATC Chairperson Sharon Bitso expressed gratitude for DMCI Homes’ commitment, saying, "DMCI Homes has been really supportive. This partnership, especially the market access and skills training, will be a big help to our farmers." 

 

A Nature-Inspired Retreat Near Baguio 

 

Moncello Crest, DMCI Homes’ preselling eco-agri condotel development, is located along Marcos Highway in Tuba, Benguet. Designed as a tranquil retreat, it offers a cool and relaxing vacation home just a few minutes from Baguio City. 

 

The property features breathtaking mountain views and a refreshing highland breeze, making it an ideal getaway for those looking to experience the best of Benguet’s natural beauty. 

 

As DMCI Homes integrates into the local community, its partnership with TATC ensures that sustainable tourism and agricultural empowerment go hand in hand, creating lasting benefits for both tourists and farmers alike. 

 

DMCI Homes Leisure Residences is the new brand of Quadruple A developer DMCI Homes offering resort condotels in sought-after vacation destinations all over the country. True to DMCI Homes’ brand of superior value, each DMCI Homes Leisure Residences property features best-in-class product and service features found in top-rated luxury resort properties, at price points that will delight value-discerning clientele. 

   

To learn more about Moncello Crest, call (632) 5324-8888. News and other updates are also posted on the company’s official website and social media accounts on Facebook, X, Instagram, and YouTube. 

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