'This is DMCI Homes' wins Bronze in 2018 PANAta Awards

Leading resort-inspired community developer, DMCI Homes, earned its latest accolade after winning the Excellence in Internal Communications Bronze Award in the recently-concluded 2018 PANAta Awards of the Philippine Association of National Advertisers (PANA).

DMCI Homes was given the highest award in the Excellence in Internal Communications category for its entry “This is DMCI Homes” which aimed to instill to employees, workers, partners, residents, and clients the company’s humble beginnings and brand’s core message of quality home-building.

“It is important for us that our vision, mission and strategies resonate well with our employees and partners. The culture we’re trying to cultivate helps ensure the quality and delivery of our products and services,” DMCI Homes Assistant Vice President for Marketing Jan Venturanza said. 

The campaign was launched in August last year as part of the unveiling of the company’s new corporate audio-visual presentation that talks about the brand from its birth, how it was created by a master builder, and its identity today as the leading developer of high quality, best value homes and resort-inspired communities in the country. 

DMCI Homes Marketing Manager Johnson Tan and Creative Communications Specialist Jillien Bea Pantaleon received the award on behalf of the company during the awarding ceremony at the Discovery Primea Suites in Makati City last July 20.

In celebration of PANA’s 60th year, the PANAta Awards has transformed from marketing effectiveness awards to brand builder awards according to PANAta 2018 chair and PANA Foundation Board of Director Jake Lugay.

“The PANAta Awards is on a league of its own. With its redefined identity, it rises above other award giving bodies in the industry because it is about you—the brand builder, the people behind the most dynamic, inspiring and innovative creations,” Lugay told the awardees.

“It places high regard not only on the masterpiece but on the masters behind these relevant campaigns. The main focus is you, our advocates of responsible brand building. Without you, there is no PANAta,” he added.

This year’s recognition is the second accolade received by DMCI Homes from PANA after winning the Gold award for its “Ours is a story on Quality” internal communications campaign in the PANAta Awards 2015 edition.